Our values shape our views of life, of good and bad, of right and wrong. We hold our values dear as guiding stars that give us fundamental orientation. They are the long-standing core of our cultures, traditions, and beliefs. And over time, we have constructed our social, economic and legal institutions on the foundation of shared values. However, our values have changed drastically in the historic past. And I'll argue that they will morph again in the near future as the Digital Revolution is in full swing.